Facebook company said that from April 12, all media will be able to use a social network format Instant Articles, accelerating the download of articles from other sites. The global launch of the format of the conference will take place for the F8 developers.
Instant Articles allows you to upload articles in the appendix Facebook faster than through traditional links - this is achieved by removing nearly all of the code and prefetch relevant stories while watching the news feed. His income is obtained from the mass media advertising in such articles, with ads they can place on their own or to give Facebook, for which she takes 30% of revenues. When Instant Articles was launched last year, giants like Google and Apple immediately began working on similar technologies.
Initially, only a small number of media could use Instant Articles, but soon hundreds of other publications will be able to experience the advantage of size. According to Josh Roberts, the company's product manager, the goal - to give the opportunity to use Instant Articles as a major media like BuzzFeed and the New York Times, and various kinds of small-scale local newspapers and blogs. As Roberts said users perceive format exclusively positive and often it is clicked on the materials that are supplied in the form of Instant Articles. In many ways this is achieved is due to the fact that such articles appear in the film before anyone else.
Last year, some of the media were concerned about the fact that in the end, Facebook will begin to pick up all the income from the materials in the format of Instant Articles themselves. However, the company stated that it is contrary to the purpose of Facebook to get as much media to work with the new format. "The important thing is that if it does not work for publishers, it just does not work - and we know it", - Roberts said. "In this case, we're going to be a good partner. "
However, small editions and blogs whose authors do not have the necessary technical skills are unlikely to upload their materials in a format Instant Articles on their own - even despite the fact that Facebook is greatly simplified the process. However, this misunderstanding could be rectified if, in platforms like WordPress or Tumblr appeared possible for the automatic publication of articles in the Instant Articles.
Instant Articles allows you to upload articles in the appendix Facebook faster than through traditional links - this is achieved by removing nearly all of the code and prefetch relevant stories while watching the news feed. His income is obtained from the mass media advertising in such articles, with ads they can place on their own or to give Facebook, for which she takes 30% of revenues. When Instant Articles was launched last year, giants like Google and Apple immediately began working on similar technologies.
Initially, only a small number of media could use Instant Articles, but soon hundreds of other publications will be able to experience the advantage of size. According to Josh Roberts, the company's product manager, the goal - to give the opportunity to use Instant Articles as a major media like BuzzFeed and the New York Times, and various kinds of small-scale local newspapers and blogs. As Roberts said users perceive format exclusively positive and often it is clicked on the materials that are supplied in the form of Instant Articles. In many ways this is achieved is due to the fact that such articles appear in the film before anyone else.
Last year, some of the media were concerned about the fact that in the end, Facebook will begin to pick up all the income from the materials in the format of Instant Articles themselves. However, the company stated that it is contrary to the purpose of Facebook to get as much media to work with the new format. "The important thing is that if it does not work for publishers, it just does not work - and we know it", - Roberts said. "In this case, we're going to be a good partner. "
However, small editions and blogs whose authors do not have the necessary technical skills are unlikely to upload their materials in a format Instant Articles on their own - even despite the fact that Facebook is greatly simplified the process. However, this misunderstanding could be rectified if, in platforms like WordPress or Tumblr appeared possible for the automatic publication of articles in the Instant Articles.
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